Countdown to the 2014 World Cup has begun

Goal to Brazil honours the Amazonas state in Toronto.

By Cristiana Moretzsohn

The sixth edition of the Goal to Brazil project from Embratur, which is promoting the twelve host cities of the World Cup matches in 2014, passed by Toronto in October and brought together more than 150 professionals in tourism, opinion leaders and representatives of the Brazilian and Canadian media interested in finding out more about the Amazonas state wonders.

The Canadian edition highlighted the touristic potential of the Amazon State, its rich cultural and gastronomic diversity, the beauty of its native capital Manaus. Participating were three renowned Brazilian Chefs who amazed the guests with a menu of typical Amazon dishes. Gastronomy is the second most appealing Brazilian attraction searched for among Canadian tourists, after the country’s hospitality. Director of Products and Destinations from Embratur, Marco Antonio Lomanto commented at the press conference about the intention to focus on the Canadian tourist market: “In 2011, we received over 70 thousand tourists from Canada and our goal is to increasingly invest in this market. “Manaus will host four matches of the 2014 World Cup, all valid for the first phase of the competition.

The Consul General of Brazil in Toronto, Ambassador Afonso Cardoso, present at the event, highlighted the importance of this project by Embratur for Brazil’s world visibility and said: “The world is increasingly turning their eyes towards Brazil, not only because of the economic situation but because of the results of the social development and growth as well. With the FIFA World Cup 2014 and the Olympic Games in 2016, we will reach a new image level.”

The twelve host cities and their respective arenas are:

Belo Horizonte – Mineirão

Brasília – Estádio Nacional

Cuiabá – Arena Pantanal

Curitiba – Arena da Baixada

Fortaleza – Castelão

Manaus – Arena da Amazônia

Natal – Arena das Dunas

Porto Alegre – Beira-Rio

Recife – Arena Pernambuco

Rio de Janeiro – Maracanã

Salvador – Fonte Nova

São Paulo – Arena de Itaquera

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